Google Ads is a popular form of online advertising known as pay-per-click (PPC) advertising.
In this advertising model, businesses enlist the services of platforms like Google or Amazon to showcase their ads on relevant search results or product pages. Whenever a user clicks on an ad, the business is charged a suitable cost-per-click (CPC) fee. To maintain control over expenses, ad platforms provide options for setting campaign budgets that encompass various aspects, including cost per click, daily spend, weekly spend, and lifetime spend.
The primary objective of PPC advertising is to entice users to click on your ad and subsequently engage in a desired action, such as making a purchase, subscribing to a blog, or reaching out to your business.